I can hear you thinking….”Shelley must be a pushy sales person to have sold that many series”. Just 2 and a half weeks into this, I’ve sold six treatment series for MicroPhototherapy (totaling $4200!) and I’ve also sold quite a bit of product. The very first client to come in booked an acne treatment for her Son the next week and also another appointment for herself. That’s 189 opportunities for me to make a great first impression and a new long term client. The phone starting ringing early the day the ad ran. They ran my Groupon with the choice of two treatments. I decided to do Groupon to prove that there is great potential for good income and return clients. But for everyone else that is slow….read on! I say, good for you, that’s absolutely incredible. Are you kidding me….Why would you mind discounting a service to bring a new potential long term client into your business? Oh, I get it….it’s because your appointment book is so full that you just couldn’t possibly squeeze in another client. There’s also been alot of chatter about Esthetician discounting their services and how we shouldn’t be doing that. Do you know how expensive advertising can be and with no guarantees of return on your investment? To me, this concept is genius! Yes, the rest is not very much, but you haven’t put a single penny out of your pocket to make this campaign happen. Yes, they take a cut for doing the advertising and then the rest comes to you. ![]() ![]() To me the concept sounded kinda intriguing! Groupon gets your name out there to the masses and they sell your treatments at a discounted price in order to bring in a large amount of people. I wondered why I was hearing and reading all this negative stuff. There’s been alot of chatter about Groupon on our esthetic forums.
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